Learning about pharmacoeconomics: highlights from International Society for Pharmacoeconomics And Outcomes Research (ISPOR) 21st Annual Meeting

A writer's guide to understanding health economics


Value, Affordability, and Patient Centeredness: Can We Have it all? ISPOR presents keynotes, podium presentations, workshops, panel discussions and more. Learn from the latest highlights of discussions and research methodology.

Improve your data awareness. Learn how to increase your perception of low vs. high quality data sources and communicate effectively.

Grow an audience. How about stepping outside of the status quo? Learn how to ask better questions--and question answers. Create a compelling narrative.

Make some cheddar. Learn how to price on value not fear. It isn't easy determining your value or how to price services. When you demonstrate value and focus on solving a problem--not selling a product--it becomes aligned with need, objectives, and better outcomes.

Your Instructor

Bonny P McClain
Bonny P McClain
As a seasoned health economics and outcomes research medical writer and insight analyst, I develop analytical insights and actionable data-driven recommendations into live presentations, reports and powerful market access documentation targeting patients and physicians.

Working with collaborative teams or as an independent leader I design easy to digest dashboards and comprehensive market access reports, health technology assessments and clear concise presentations summarizing data insights, outcomes and implications in a straightforward and enlightening way.

In addition to integrating value strategy into brand plans I support business development activities by assisting in creating strategies & tactics for economic value & quality of life arguments during product development, launch, and lifecycle management to support pricing and reimbursement across primary customer segments.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.