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We read about health literacy and initiatives to improve the understanding of complicated language reserved for discussing medicine. Patients are becoming shared-decision makers and we need to foster and clarify dialogue to improve the translation of research findings, health policy, medical education, and healthcare.
Health literacy measures the ability to comprehend, evaluate, and negotiate the data to make informed healthcare decisions. Although we tend to think of health literacy as central to societal concerns, numeracy crosses both professional and patient populations. For example, peer-reviewed clinical research often discusses risk-benefit analyses without the clarification that “risk” is defined as both benefits and harms. How do we calculate the harms of treatment to arrive at an informed clinical decision central to the patient’s best interests, values, and wishes?
How does numeracy influence standard care? What does the data show us about screening healthy individuals upstream from actual medical necessity? What do the “results” in technical medical literature really tell us? Is the message scrambled by the media? We can’t consistently blame the pharmaceutical industry. They don’t write the prescriptions—doctors do. Let’s improve numeracy in medicine.
As a seasoned health economics and outcomes research medical writer and insight analyst, I develop analytical insights and actionable data-driven recommendations into live presentations, reports and powerful market access documentation targeting patients and physicians.
Working with collaborative teams or as an independent leader I design easy to digest dashboards and comprehensive market access reports, health technology assessments and clear concise presentations summarizing data insights, outcomes and implications in a straightforward and enlightening way.
In addition to integrating value strategy into brand plans I support business development activities by assisting in creating strategies & tactics for economic value & quality of life arguments during product development, launch, and lifecycle management to support pricing and reimbursement across primary customer segments.
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